“In 2012, Apple was still making iPhones measuring 3.5-inches. By 2013, this had crept up to 4-inches, and by 2014, reached the heady heights of 4.7-inches and 5.5-inches for the iPhone 6 and appropriately-named iPhone 6 Plus respectively,” Rhiannon Williams reports for The Telegraph. “These new phones, Apple claimed, were ‘Bigger than bigger,’ and they sold by the shed load.”
“The world’s most valuable company is holding an event on Monday where it is hotly tipped to be revealing a new iPhone,” Williams reports. “But instead of an ever-larger, ever-thinner iPhone 7, we’re expecting to see a return to the modest 4-inch screens of old and a new name, the iPhone SE.”
“The iPhone SE with two very different customers in mind. The first is the current 4-inch iPhone owner who is looking to upgrade, but doesn’t want an enormous replacement,” Williams reports. “The second, and perhaps the most important, is living in India or China. Though pricing, like everything else surrounding the SE, is a closely guarded secret, it’s likely to be less expensive than the 6 and 6s models. Apple will probably slash the price of the 5s by around 50 percent, according to KGI Securities analyst Ming-Chi Kuo, presenting Apple fans in developing smartphone economies with a far more affordable way into the Apple eco-system.”
Read more in the full article here.
MacDailyNews Take: Price. Fragmandroid’s last selling point is slipping away.