“I’ve been vaguely aware — and generally skeptical — of rumors that Apple would introduce a second Apple Watch in March, 12 months after its first,” Philip Elmer-DeWitt reports for Fortune.
“A one-year life cycle seemed too short for something purchased — at least by the $10,000-plus crowd — as a Rolex-ish luxury item,” P.E.D reports. “Rumors are cheap, but cash is real, especially when it represents a discount of as much as 29%.”
“So the news Thursday that Target, Best Buy, and B&H — all authorized Apple resellers — slashed $100 off their inventory of Apple Watches sent me to the wayback machine to see where exactly those rumors came from,” P.E.D reports. “Apple will eventually release a new Watch, but I’m still skeptical about the timing. Meanwhile, B&H has also cut prices on Apple’s first-generation 12-inch MacBook. That’s a computer that could use an update.”
Read more in the full article here.
MacDailyNews Take: If this was a loss leader for Valentine’s Day, it’d have had to happen sooner than this. Sounds like they’re clearing the deck for something more than new rubberized Apple Watch bands, doesn’t it?