“The iPhone has not only changed the definition of success for Apple, but has altered the perception required to properly sense reality,” Neil Cybart writes for Above Avalon.
“Similar to the dynamic that exists between rivaling siblings, having the iPhone become the single-most successful consumer technology product in history has produced an environment in which every subsequent Apple product decision has failed to meet the expectations set by iPhone,” Cybart writes. “As a consequence, questions and doubts surrounding new Apple products and services have emerged even though there are tangible signs of success and progress being made. The iPhone has produced a new type of reality distortion field around Apple.”
Cybart writes, “We have three case studies for how the iPhone Reality Distortion Field has impacted perceptions of new Apple products: Apple Watch, Apple Music, and Apple accessories. ”
Much more in the full article – recommended – here.
MacDailyNews Take: Apple. Damned by success.
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