“Three years ago, Apple was in a real bind, or so you would have thought. Steve Jobs, its mercurial founder, had died 18 months earlier, and pundits wondered if the company had lost its spark,” James Titcomb writes for The Telegraph. “Shares fell almost 40pc in the five months to January 2013, as sales growth slowed considerably, and Apple lost the title of world’s biggest company to oil giant ExxonMobil.”
“Apple is now once again close to being usurped as the world’s biggest company, this time by a rival it would be loath to lose the title to: Alphabet, Google’s parent company (which unveils fourth-quarter results on Monday),” Titcomb writes. “And people are asking once again if Apple is past its best… But before saying Apple is over the hill, it pays to know that we’ve been here before. The prophets of doom that heralded Apple’s downfall three years ago were proven wrong.”
“After a gloomy 2013, it rebounded the following year, launching well-received new phones that once again sent it on an upward path,” Titcomb writes. “While the fears are greater this time round – growth is slower and revenues will actually fall this quarter – they are not that different. And, as in 2013, another growth spurt could be just around the corner.”
Much more in the full article here.
MacDailyNews Take: Apple is in “trouble” because they’re considered to be dependent on iPhone and because just sold the most iPhones ever. Wall Street logic.
Yes, they have a tough iPhone unit compare this quarter. Yes, they will probably not beat last year’s Q2 iPhone unit sales. This too shall pass.