“I’d never actually used FCPX before. But I’d heard things,” David Tillman writes for fcp.co. “The things I’d heard started with the backlash from the Final Cut Pro-loving community in 2011. There was the Conan O’Brien sketch that poked fun at FCPX later that year. The stuff I read on tech blogs and social media compared it to iMovie (the horror!) and was generally dismissive. Within a year, when it became obvious there would never be a Final Cut Pro 8, the NLE community picked up the pieces and moved on, like the crowd at a concert when the house lights come on and it becomes obvious there will be no second encore.”
“Gradually I started to hear rumblings that some of the initial deficiencies in FCPX were being ameliorated. I had friends who used it to edit web content for a YouTube channel, but without knowing better, I still dismissed it as too prosumer to be taken seriously for professional work,” Tillman writes. “In the meantime, I used Avid on several projects including ones for Discovery and Smithsonian Channel. I even broke down and used it on a personal project to gain a little more experience.”
“‘You can learn on the job.’ That’s what executive producers Chuck Braverman and Stephen Auerbach told me when I interviewed with them for the O.J. Simpson documentary, which would later be titled, O.J. Speaks: The Hidden Tapes,” Tillman writes. “At first I found myself fighting against FCPX, I wanted the layout of my sequence — I mean “project” — to look more like FCP7 and Avid… Slowly but surely I acquiesced… However unprofessional FCPX was deemed in the beginning, I can’t help but feel I’m kind of a poster child for how today, it can be a revelation in non-linear editing. I was able to pick it up very quickly and before long my brain was thinking about editing in a completely new way.”
Read more in the full article here.
MacDailyNews Take: Yup.
Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?
Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.
Or do perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299? – SteveJack, MacDailyNews, June 24, 2011
SEE ALSO:
The biggest YouTuber in tech switches to Apple’s Final Cut Pro X – January 2, 2016
The BBC adopts Apple’s Final Cut Pro X – September 4, 2014
Happy 3rd Birthday, Final Cut Pro X – June 20, 2014
Pushing Apple’s new Mac Pro and Final Cut Pro X to the limit (with video) – March 21, 2014
The first 24 hours with Apple’s new Mac Pro and Final Cut Pro X 10.1 (with video) – December 20, 2013
Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012
Final Cut Pro X gets significant update with new features and RED camera support – October 23, 2012
PC Magazine reviews Apple’s Final Cut Pro X 10.0.3: Editors’ Choice for high-end video editing – February 7, 2012
Apple significantly updates Final Cut Pro X – January 31, 2012
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011