“Traditional smartphones — generally considered devices with a screen size under five inches — continue to dominate the market, and Apple (NASDAQ:AAPL) is reaping the rewards,” Tim Brugger writes for The Motley Fool. “As of November 2015, Apple commanded a whopping 43.1% of the U.S. smartphone market, and even more impressively, over 90% of industry profits.”
“As shareholders are well aware, however, this market dominance hasn’t prevented Apple stock from feeling some pressure,” Brugger writes. “Apple shares are down over 5% year-to-date, and that’s following what many investors would consider a mixed 2015. Worse still, the aforementioned 43.1% market share that Apple holds is actually down 1% compared to August 2015 data. But if the holiday season is any indication, Apple’s saving grace could prove to be its iPhone 6s Plus, thanks to its 5.5-inch screen.”
“According to data from Flurry Analytics, phablets had a great holiday season led by the iPhone 6s Plus. Even as the number of “old school” smartphone and tablet activations declined on a percentage basis between Dec. 19 and Christmas Day compared to the 2014 holiday season, phablet sales skyrocketed,” Brugger writes. “In fact, the number of phablet activations didn’t just grow compared to 2014, it exploded. A full 27% of all mobile device activations over the holidays were phablets, more than twice that of 2014, and nearly seven times as many than just two years ago. And with 49% of all new mobile devices coming from Apple, it’s clear that the iPhone 6s Plus played a critical role in the success of this category.”
Read more in the full article here.
MacDailyNews Take: Apple’s flagship iPhone, the iPhone 6s Plus, leads the way!
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Speed Shootout: Apple iPhone 6s Plus destroys Google Nexus 6P, Samsung S6 Edge+, Sony Z5 Premium, Microsoft Lumia 950 XL – December 21, 2015
AnandTech reviews Apple iPhone 6s and iPhone 6s Plus: Editors’ Choice Gold Award – November 2, 2015
One month with the Apple iPhone 6s Plus: Smartphone usage without compromise – October 30, 2015