“A San Francisco company hopes women will ditch the Fitbit or Apple Watch and forget about having to use an accessory to measure your heart rate and steps,” Jefferson Graham reports for USA Today.
“The OMbra, the worlds’s first ‘smart’ bra, introduced here at the Consumer Electronics Show by OMsignal, aims to measure your biometrics through a piece of clothing already worn daily,” Graham reports.
Women gravitate towards wearables, but they don’t want an item they have to put on or worry about every day.., [and] f they’re going to be wearing it all day, they want to get more information. — OMsignal chief marketing officer Shaz Khang
Read more in the full article here.
MacDailyNews Take: Interesting 😉 yet it’s far more convenient to have your fitness data (and your music, messages, email, etc.) right on your wrist than stuck on your iPhone (or bra).
Don’t worry, guys, you don’t need to grow a pair of moobs to get into some smart apparel. OMSignal makes “OMshirts,” too:
More info about the development of the OMbra:
