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What Apple got right – and wrong – in 2015

“I’ve been a user and fan of Apple products since the first Macintosh in 1984,” Terry White blogs eponymously. “However, as fan I also recognize that one of my favorite companies in the tech world doesn’t get everything right every time. It’s a company of humans!”

“Anytime you praise or criticize anything Apple, people come out of the woodwork to either chime in in agreement or tell you how much of an idiot you are,” White writes. “It’s also hard to criticize the richest company in the world. After all, they are a business that continues to make billions of a dollars every year, so who am I to judge? I’m a customer.”

“When Steve Jobs passed on in 2011, many wondered, would it be the end of Apple’s innovation? We were assured by CEO Tim Cook that Apple had a lot of great products in the pipeline,” White writes. “However, looking back on the past year there have definitely been some hits and misses.”

5 Things Apple Got Right in 2015
• iPhone 6s and 6s Plus
• Apple Pencil
• iPad Pro
• Apple Watch
• Apple TV

5 Things Apple Got Wrong in 2015
• El Capitan Mac OS X 10.11
• MacBook (Retina, 12-inch, Early 2015)
• tvOS 1.0
• Apple Smart Battery Case (for iPhone 6/6s)
• watchOS 1.0

Read more in the full article here.

MacDailyNews Take: White makes an oft-made mistake: Criticizing products as if he’s the target audience for all of them.

Move the 12-inch MacBook firmly into the category of things Apple got right in 2015. The 12-inch MacBook is for people who do certain kinds of work on-the-go. It’s a triumph! It’s Apple at its very best!

It’s not for editing feature films. It’s not for decoding the human genome. It’s a general personal computing device for road warriors. Apple makes other portable Macs for other market segments. Criticizing the MacBook for having “one port” is like criticizing the MacBook Pro for having too many. The only thing for which we use our MacBooks’ single USB-C port is charging. If MacBook only had a single MagSafe port on it, it would actually be an even better device for us! Imagine that.

You can decide where the rest of the “hits and misses” belong for yourselves.

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