“Christmas is traditionally the biggest day of the year for new smart-device activations and app downloads, and 2015 was no exception, with new device activations and app installs shattering record after record,” Jarah Euston reports for Flurry. “As we do every year, Flurry examined what was waiting under the Christmas tree last week, based on the 780,000 apps we track.”
“Back in 2013, only 4% of new device activations during the week leading up to Christmas were phablets. Fast forward two years and a whopping 27% of all new devices were phablets. That’s doubling share in only 12 months!” Euston reports. “In the early days it appeared that phablets were stealing share from tablets, with tablet share decreasing from 17% in 2013 to 11% 2014. For the first time in 2015 though, it appears consumers are opting for phablets- not instead of a tablet- but instead of a smaller-sized phone. Meanwhile, small phones with a screen size less than 3.5” are nearly extinct.”
“We next examined which manufacturers were winning the holiday shopping battle. Apple again took the top spot, with 49.1% of all new devices down 2.2 percentage points from 51.3% last year. Samsung clocked in at 19.8%, up 2.1% from to 17.7% in 2014, driven by the new Galaxy Grand Prime, Core Prime, and S6,” Euston reports. “Microsoft’s Nokia lost share from 2014, dropping from 5.8% to 2%. Sony fell out of the top five manufacturers all together, while Xiaomi made the cut for the first time with 1.5% of all new activations during Christmas week.”
Read more in the full article here.
MacDailyNews Take: Domination.