Apple’s Eddy Cue: U.S. Presidential candidates should make Apple TV apps (plus: Apple’s best Apple TV apps of 2015)
“Since 2009, Apple has published year-end lists of its App Store’s standout offerings,” John Paczkowski reports for BuzzFeed.
“Curated by the company’s editors, the lists are closely watched by developers as a ‘Best Of’ tap from Apple promises a spike in visibility — and downloads,” Paczkowski reports. “This year, Apple is once again touting its annual editorial picks, and not just for the iPhone, iPad, and Mac, but for the fledgling Apple TV App Store as well.”
“For Eddy Cue, Apple’s SVP of internet software and services — and the guy who oversees the company’s media business — this first best-of list is a hint of what’s to come for a platform the company hopes will evolve in much the same way as the original iPhone App Store,” Paczkowski reports. “‘We’re seeing tremendous developer interest,’ Cue told BuzzFeed News. ‘Already we have over 2,000 apps live in the store. And on the customer side, things are going great. What we’ve found is that a little over half of transactions are coming from people upgrading from the last Apple TV and just about the other half are coming from new customers that are buying their first Apple TV.'”
There’s so much interest in the current presidential election across so many age groups and demographics, etc. — there is a huge opportunity there. If was a news guy covering the elections I’d create an Apple TV app. If I was one of the candidates I’d create an Apple TV app. — Eddy Cue, Apple’s SVP of internet software and services
