“Only 3% of people who bought Apple Watch cited that the primary reason they bought it was as a watch. It is eerily reminiscent of the fact that the actual phone capability of the iPhone doesn’t matter much,” Bernard Desarnauts reports for Wristly. “In that light, the broad range of reasons for buying the Apple Watch falls within three distincts themes: as a device that supports health and fitness, as an iPhone companion and lastly as the entry point to something altogether new.”
“Apple Watch is not most valuable as a watch, even if it helps 18% of our panelists be more on time. Instead Apple Watch primarily helps our panel untether from their iPhones while remaining connected,” Desarnauts reports. “Another item of note that is consistent with our prior research is that a significant 27% report weight loss and feeling healthier.”
“In the aggregate, 91% percent of Apple Watch owners don’t revert to what they used to wear. This confirms our previous findings that Apple Watch is the exception to the rule when it comes to wearables and consumer abandonment. As frequently reported, most activity/fitness bands and other similar wearables have a 50% or higher abandonment rate at the six-month mark,” Desarnauts reports. “It is unusual in the context of watches that the vast majority of owners do not miss much or at all what they used to wear before. Any sentimental or other kind of value placed on the previously worn item is largely offset by the benefits Apple Watch owners assess for themselves.”
Read more in the full article here.
MacDailyNews Take: Yup.
We do not foresee anyone wanting to take off their Apple Watch in order to wear a “jewelry watch.” Apple Watch is not just a watch to be replaced with another regular watch. Maybe wearing two watches in come into vogue for special occasions? – MacDailyNews Take, April 3, 2015
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Here’s what makers of Swiss or any other watches should do: Push the idea of wearing of two watches, one on each wrist or two on one wrist, into vogue. Because once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. They won’t want to go to dinner parties without their Apple Watch. And that’s bad, bad news for watchmakers not named Apple. Watch and see. – MacDailyNews Take, April 16, 2015
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Already, we feel naked without our Apple Watches on our wrists. Already we notice people staring at their iPhones (real and pretend) everywhere and understand that Apple is going to change the world again. It’s like driving a car while everyone else is being pulled in buggies by horses. We hardly look at our iPhones compared to our pre-Apple Watch days, plus we’re saving so much time! — MacDailyNews Take, April 30, 2015
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Our iPhone usage is way, way down and, consequently, our iPhone battery life is way, way up (from about 40% left at the end of a typical day to over 65%). We put our Apple Watches to bed every night with about 30-35% battery remaining.
One additional thing to consider: We have iPhone 6 Plus units. 128GB. We are Day One iPhone users for every new model. We’re now using the iPhone (directly) so much less often that any Apple Watch-compatible iPhone might suffice. The next iPhone will need to offer something(s) might attractive to get those who’d normally jump to the latest and greatest iPhone, but now find a lot of their attention has shifted from iPhone to Apple Watch, to make the leap.
Of course, we’ll get the next flagship iPhone as usual, but it’s not a stretch to think that Apple Watch might impact serial iPhone upgraders. At this point with Apple Watch, a smaller model iPhone already looks much more attractive to us. So, we’re (again) seeing a raison d’être for SMALLER iPhones: You can just squirrel it away. Apple Watch use will very likely affect iPhone buying decisions for many going forward.
In a nutshell: Before Apple Watch, we used our iPhones all the time and wanted the largest display and longest battery life possible. After Apple Watch, we use our iPhones less and size/weight (easy to carry) have become much more important to us; a smaller iPhone battery wouldn’t hinder us now with Apple Watch.
Luckily for Apple, only some 20% of U.S. iPhone users have currently upgraded to iPhone 6/Plus (and there are millions of potential Android switchers coming off contracts every day), so there is a lot of headroom for iPhone 6s/Plus sales this fall and for a long time thereafter.
It’s rather amazing how dramatically the Apple Watch has affected our iPhone usage after just one month. Eventually, Apple Watch will likely change the dynamics of iPhone model sales. — MacDailyNews Take, May 22, 2015
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Apple Watch saves time. And, we don’t mean that in a small way, we mean that in a big way. 😉 (Thanks, Steve.) Small bits of time saved throughout each day equal big time savings each day. Time is our most precious commodity.
“Lost time is never found again.” — Benjamin Franklin
That’s why we wear Apple Watches, they give us the gift of time. — MacDailyNews Take, July 21, 2015
SEE ALSO:
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014