“Available to download on the App Store since the latter half of 2010, Netflix has finally caved and is now giving iOS users the option to subscribe to its movie and TV-streaming service, directly, on either iPhone or iPad,” Arron Hirst reports for RazorianFly.
“Netflix will have to swallow the 30-percent cut per subscription that it has for so long tried to avoid, and that Apple demands developers who use the App Store’s in-app subscription system – pay,” Hirst reports. “Despite Apple’s required cut, however, Netflix will still cost $7.99 per month when purchasing a subscription to the service directly, on iOS.”
Hirst reports, “Netflix is an initially FREE download from the iOS App Store, and now contains a variety of in-app subscription options to choose from.”
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“In a few cases, Apple has reduced its contentious tax, allowing a handful of subscription services to pay a cheaper rate,” Rich McCormick reports for The Verge. “Earlier this year, Recode reported that Apple was only charging high-profile streaming companies — including Netflix, Hulu, and MLB.tv — a 15 percent tax rate for subscribers who signed up through Apple TV, rather than the typical 30 percent. It’s not yet clear whether Netflix was offered a similar deal for sign-ups coming from its updated iOS app.”
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MacDailyNews Take: Wow, it only took Netflix five years (and a new, massively-featured Apple TV – with an Apple subscription content service looming) to wise up.