“For a company at the very top of the corporate ladder, some of the most important shifts in its vaunted history still lie ahead for technology giant Apple,” Andrew Tonner writes for The Motley Fool. “Apple’s much discussed automotive effort, dubbed Project Titan, has perhaps captured investors’ imaginations the most since details first surfaced earlier this year. And given the massive potential that Project Titan carries, recent news that Apple has accelerated its production schedule could prove the most significant Apple storyline this year, beyond the debut of the iPhone 6s.”
“According to recent reporting from The Wall Street Journal, Apple has accelerated the timetable for Project Titan, granting it the title of a ‘committed project’ internally,” Tonner writes. “Citing sources at the company, management has reportedly increased the resources dedicated to bringing Project Titan to market, including allocating its leaders the resources necessary to triple the project’s headcount from the roughly 600 currently working on it.”
“If Apple can skirt the low-margin aspects of the automotive business, as it has successfully done with its consumer electronics businesses, there’s an attractive financial opportunity for the company and its shareholders,” Tonner writes. “Consider that the global automotive industry accounts for roughly $2 trillion in annual economic output each year, with North America accounting for $500 billion of those sales.”
Full article here.
MacDailyNews Take: There will be something(s) unique about Apple’s “car” that set(s) it apart from the rest of the market in such a way as to command a premium.
SEE ALSO:
Why cars are Apple’s next big market – September 23, 2015
The deeper reason for an Apple Car – September 23, 2015
Volkswagen emissions scandal spotlights need for an Apple Car – September 23, 2015
Morgan Stanley: Apple Car, if true, ‘one of the most important moments in transportation’ – September 22, 2015
Former GM Vice Chairman Bob Lutz: Apple Car ‘is going to be a gigantic money pit’ – September 22, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Apple meets California DMV officials to discuss ‘autonomous vehicle’ – September 18, 2015
Documents confirm Apple is building self-driving car, Project Titan further along than many suspect – August 14, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015