“Apple Music has garnered some 15 million users in its three short months in business, music industry sources told The Post,” Claire Atkinson reports for The NY Post. “The figure is said to be a home run for Apple Music execs, whose projected number was on par, but who conceded that a slow first quarter ramp-up would be the norm, sources said. Around half of those who signed up have not turned off auto-pay, which means they’ll convert from free to paid customers, sources said. The initial free three-month trial ends on September 30.”
“If those 7.5 million Apple subscribers stay with the service after the gratis period, the company will have more than a third of Spotify’s 20 million paid subscribers. Spotify launched globally eight years ago and in the US in July 2011,” Atkinson reports. “‘If Apple reports between 30 million and 50 million trialists by year-end, then we can consider it successful,’ music industry analyst Mark Mulligan of MIDiA Research told The Post. ‘More than 5 million paying subscribers would be a success. Above 7 million would be a strong success,’ he added.”
“Mulligan also said that even a 25 percent conversion rate of free to paid would be positive,” Atkinson reports. “He predicts that 35 percent to 40 percent of users might make the first payment (due October 1) and then 20 percent to 25 percent would make a second payment.”
Read more in the full article here.
MacDailyNews Note: To turn off Apple Music’s automoatic renewal:
In iTunes:
1. Click on your account
2. Select “Account Info”
3. Select Settings>Subscriptions and click “Manage”
4. Set Automatic Renewal to “Off”In iOS’ Apple Music app:
1. Tap your account
2. Tap “View Apple ID”
3. Select Subscriptions and tap “Manage”
4. Hit the toggle button to turn of automatic renewal
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]