Jonathan Ive is Apple’s Chief Design Officer, reporting to CEO Tim Cook. Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple’s retail stores, as well as new ideas and future initiatives.
“An Apple store with trees?” Jenny Xie reports for Curbed. “That seems unthinkable for the tech giant’s famously minimalist retail locations, yet it is the reality for the company’s new outpost in Brussels, Belgium, the first designed under newly-minted Chief Design Officer Jony Ive.”
“Talk of a new retail aesthetic has been swirling since around the Apple Watch release this past spring, particularly the thought that Apple Store 2.0 needs to be quieter, more luxurious, and appeal to more than just ‘Apple Dudes,'” Xie reports. “That’s beginning to happen with this new store.”
While still glassy and super streamlined, the interior emphasizes more natural finishes,” Xie reports. “This means clay-brick walls, wooden benches, wooden drawers and display mounts, and one large screen instead of many back-lit photo displays. And yes, eight real, breathing, (shedding ?!) potted trees.”
More info and photos in the full article here.
MacDailyNews Take: The new guy or gal gets the rake.