“If you’re an analyst on Wall Street covering Apple, yesterday was one of the biggest days of the year for you,” Julie Verhage reports for Bloomberg. “It was the annual event where the tech giant typically unveils its newest edition of the iPhone, a product which accounts for a massive portion of the company’s sales.”
“This time around, the biggest new feature on the two phones announced Wednesday, is something called 3D Touch which enables the phone to know how forcefully someone is touching the screen,” Verhage reports. “Other announcements included a larger iPad called the iPad Pro, a new Apple TV, and a software update for the Apple Watch.”
“Wall Street was a mixed bag on this one, with some analysts coming away fairly impressed and others saying they were underwhelmed,” Verhage reports. “Here’s a quick roundup.”
Read more in the full article here.
MacDailyNews Take: As usual, it’ll take more than a day for analysts to figure out what just happened.