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Apple’s iPhone Upgrade Program expected to drive annual demand for new iPhones

“Apple Inc. has just made buying a new iPhone every year more affordable – a move that analysts said will drive demand from now on, starting with the new iPhone 6S and 6S Plus,” Tenzin Pema and Devika Krishna Kumar report for Reuters. “Apple announced a program on Wednesday that will allow users to finance unlocked versions of the new iPhones through monthly installments starting at $32, regardless of carrier.”

“‘We think this program should act as a tailwind for iPhone sales, since they serve to shorten the replacement cycle…,’ Susquehanna analysts wrote in a note on Thursday,” Pema and Kumar report. “The deal for iPhone owners, which will initially apply to the United States and 11 other key markets including China, emerged as one of the most positive announcements at Apple’s annual launch event.”

“Along with the new iPhones – which come with better cameras, faster chips, new colors and a force-sensitive ‘3D Touch’ – Apple also unveiled a bigger iPad and a new TV set-top box that responds to voice commands,” Pema and Kumar report. “The new products got tepid response from investors, though, with commentators saying Apple had failed to deliver a truly transformative product that would merit a surge in its stock.”

MacDailyNews Take: Moron commentators.

Pema and Kumar report, “Apple’s shares also fell on Sept. 9 last year when the company rolled out the iPhone 6 to lukewarm reviews.”

MacDailyNews Take: Exactly. The world’s best selling smartphone in history as rolled out to “lukewarm reviews.” Stupidity knows no bounds in certain quarters. Record iPhone 6 sales will only be eclipsed by sales of iPhone 6s.

Apple’s new iPhone 6s and iPhone 6s Plus

 
Pema and Kumar report, “Analysts say there’s still plenty of room for sales to grow, particularly with the new incentive program. ‘We view it as the right strategy at the right time,’ FBR Capital Markets analyst Daniel Ives told Reuters, noting that less than 30 percent of customers have upgraded to an iPhone 6.”

Read more in the full article here.

MacDailyNews Take: A new 12-month upgrade cycle for the world’s bestselling product. Any “analyst” who doesn’t see what’s coming is blind. With Apple’s iPhone Upgrade Program, the iPhone knockoff peddlers who’re shackled to the fragmandroid insecurity joke are hating life even more right now, if that’s even possible!

SEE ALSO:
Apple’s annual iPhone Upgrade Plan is a game-changer – September 10, 2015
Apple takes aim at the carriers with annual iPhone Upgrade Program – September 10, 2015
How Apple’s annual iPhone Upgrade Program works and how much it costs – September 9, 2015

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