Apple and Hermès collaborate on luxurious Apple Watch Hermès collection

“The new Apple Watch Hermès, which goes on sale 5 October, is clearly the most interesting news from Cupertino,” Jess Cartner-Morley, fashion editor, reports for The Guardian. “In the story of fashion-tech partnerships, that of Apple with Hermès, home of the Birkin bag, is the most glamorous couple to date.”

“The original Apple Watch is a good-looking watch, but the Hermes Cape Cod is more elegant, more refined. This watch is Hermès on the outside, Apple on the inside,” Cartner-Morley reports. “Look at the slightly deco font of the numerals, the lozenge-shaped face, stirrup-style connection to the leather strap, the second hand in Hermès’ signature orange. The price for the double-strap version (which is The One) is $1,250 (£808), which is considerably less than you’d pay for a non-Apple Watch original Hermès Cape Cod. A bargain? Well, bear in mind that internally this is an Apple product, and unlike luxury watches, Apple products do not last for decades.”

 

Apple Watch “was glitchy, in a first-generation way,” Cartner-Morley reports. “I roadtested it, and while I loved how it looked, after a while I found I didn’t use it for much more than a watch, because the maps and the weather took so long to load that I would give up and get my phone out of my bag.”

MacDailyNews Take: Fixed with watchOS 2 which will be available to the general public beginning Wednesday, September 16th as a free software update.

“The new Hermès aesthetic and association certainly makes the watch more beautiful, and more desirable,” Cartner-Morley reports. “Hermès has just announced its own launch of the watch on 4 October, during Paris Fashion Week: we will report back from that.”

Read more in the full article here.

MacDailyNews Take: The new Apple Watch Hermès is simply gorgeous.