Why the massive venue for Apple’s September 9th special event?
“One of the mysteries of the September 9 event just announced by Apple is why the huge venue, San Francisco’s Bill Graham Civic Auditorium,” Mark Hibben writes for Seeking Alpha. “At 7000 seats, it more than doubles the capacity of previous iPhone events. Are there really 7000 media people willing to travel to S.F. just to see the new iPhone and Apple TV? This feels much bigger than what we Apple analysts have been assuming.”
“The launch of a new iPhone is a big deal, I realize, so maybe there really are 7000 people going to San Francisco to see it,” Hibben writes. “My sense is that there could be much more on the menu. Not that iPhone won’t still be center stage. It will.”
“Despite the fact that a new iPhone and Apple TV form a very credible basis for a special event, I can’t escape the feeling that I’m missing something. The size of the venue makes me suspicious that Apple has some big surprise planned,” Hibben writes. “I’ve been wracking my brain trying to come up with a possible new product. Apple Car? Naaah, waaay too far in the future. If Apple even has a rolling test bed, I’m sure it’s nothing they want to show at a special event. The only other thing I can think of might have something to do with virtual/augmented reality.”
