“Apple’s watch competitor Swatch is trying to poke Apple in the eye by trademarking ‘One More Thing,’ the saying made famous by Apple’s late CEO Steve Jobs when introducing new surprise products,” Jack Purcher reports for Patently Apple.
“The trademark was evidently approved and registered in May of this year,” Purcher reports. “The trademark showed up in Germany earlier today.”
Purcher reports, “In May, Swatch announced that it was going to introduce their first smartwatch to challenge the Apple Watch this summer and for the holiday season.”
Full article here.
MacDailyNews Take: Cheeky. Wonder if Apple will oppose?
One more thing:
SEE ALSO:
Apple Watch: Swatch CEO whistles past the graveyard – March 18, 2015
Swatch co-inventor: Apple Watch will succeed and an ice age is coming for Swiss watch industry – March 10, 2015
Apple makes roadkill of deer-in-the-headlights CEOs – April 1, 2011
