“Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device,” Mark Reschke writes for T-GAAP. “A state-of-the-art A9 processor, Siri integration, an app store, HomeKit and possible Force Touch remote control are all said to be apart of Apple’s new black box.”
“During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69,” Reschke writes. “For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. ”
“The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market,” Reschke writes. “Thus we anticipate the new Apple TV having 32GB – 64GB of internal storage, and costing $149.”
Read more in the full article here.
MacDailyNews Take: Hopefully, Apple has now created room to return to the sweet spot of $99 and not have to go higher as Reschke suggests or adoption will risk being negatively affected.
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