“It seems like a lifetime ago when Steve Jobs took over Apple for the second time as iCEO. Jobs ran Apple for nearly 15 years before pancreatic cancer took his life,” E. Werner Reschke writes for T-GAAP. “Tim Cook stepped into the CEO position and has run Apple for almost four years.”
“At the time Tim Cook was a good choice. He was a safe choice. He wasn’t going to rock the boat or try to pretend to be Steve Jobs II. He would take what was a growing and great company and drive it forward, building on its success,” Reschke writes. “That was back in 2011, and times were different. Apple’s needs were different.”
“While Cook has indeed grown Apple’s value and savings account, the question is what kind of leadership does Apple need going forward? Is safe and steady the right formula or does Apple once again need a visionary to lead it into unchartered waters?” Reschke asks. “Quietly in the background sits Jonathan Ive. One has to wonder, when Tim says he’s done will Ive will be next to take over the helm of Apple? Ive is more like Jobs than Cook — especially in the visionary department.”
Read more in the full article here.
MacDailyNews Take: Jony Ive doesn’t want it or he’d be CEO already. One word from Jony, and Jobs would’ve made it so.
Tim Cook is the right person to lead Apple.