“Apple is stepping up production plans for its next iPhone, even compared with the record-busting launch of the iPhone 6,” Dan Gallagher reports for The Wall Street Journal. “The company has reportedly told its manufacturing partners to prepare for an initial production run in the range of 85 million to 90 million units of the new iPhone models by Dec. 31. Last year’s initial production plan for the iPhone 6 called for between 70 million to 80 million units.”
“Much can change with Apple’s production plans in the next two months,” Gallagher reports. “But if Apple’s more-upbeat view holds, it’s an indication the company sees more potential growth drivers for its smartphone.”
“China is a likely factor; iPhone sales in that market surged more than 70% year over year during the March quarter,” Gallagher reports. “A survey of Chinese customers by CLSA found 60% of iPhone owners are currently using iPhone 5S or older, indicating a large potential base for upgrades to the next model.”
Read more in the full article here.
MacDailyNews Take: Confidence.
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