“If you are at any level involved in the digital transformation of retail, run a website offering goods or services, or are in any way involved in any form of consumer-facing business you have no choice but to support Apple’s mobile platforms,” Jonny Evans reports for Computerworld.
“Fresh today we learn that iPhones and iPads now account for over 18 percent of all online transactions globally,” Evans reports. “When you combine both iPhones and iPads, these devices constitute 64.1 percent of browser based online transactions.”
“The data also confirms the truism that iOS users spend more per transaction than those on other platforms. It found that shoppers using an iPad spend an average of $115 per transaction, $18 higher than those using Android tablets,” Evans reports. “iPhone users also spent $82 on average in comparison to Android’s slightly more modest $75.”
Read more in the full article here.
MacDailyNews Take: Bodes well for Apple Pay!