“Since the recent launch of Apple Watch, investors have been eagerly watching consumers’ reaction to the new wearable,” Uptin Saiidi reports for CNBC. “For the most lucrative of buyers, interest may be waning.”
“According to a new study by MBLM, a brand intimacy agency, millennials are dissatisfied with the watch. Many reported the original thrill of using it began to dissipate after 30 days, with the watch starting to feel like a weak extension of their iPhone,” Saiidi reports. “Some even reported feeling guilt over wearing the Apple Watch, saying it was an ostentatious symbol of wealth, while others said the watch is simply frivolous.”
“‘The initial demand for the Apple Watch looks lackluster,’ Brian Blair, managing director at Rosenblatt Securities, told CNBC’s ‘Power Lunch’ on Friday,” Saiidi reports. “‘It’s not clear what the killer app is,’ he said. ‘It’s nice to get notifications, but it’s a nonessential product.'”
Read more in the full article here.
MacDailyNews Take: FUD. Anything beyond food, water, and shelter is a “nonessential product.”
Earlier this month, Morgan Stanley reported that consumer interest in Apple Watch is outperforming the original iPhone by 20 percent.
Granted, Apple’s incompetent rollout of a product with no actual product to rollout for 2+ months has negatively impacted the launch of Apple Watch. Where there was once tremendous buzz back in April, it has diminished significantly due to the idiotically long wait for product delivery. Nothing kills momentum like a botched rollout. Hopefully, some measure of excitement can be recaptured. Apple Watch is a great product, but if nobody has one you can’t hope to build upon the momentum generated by early adopters and spread beyond them into the early majority buyers.