“The backstory to the lawsuit that Monster LLC filed in January against Beats Electronics LLC would take too long to tell here,” Philip Elmer-DeWitt reports for Fortune.
“The point is, when you mess with Apple — even at arms length, through an entity it acquired — you’re messing with a company that has tons of cash, swarms of lawyers and many levers of power with which it can squeeze a troublesome partner,” P.E.D. reports. “And so it was that Monster went to the Wall Street Journal to complain that Apple had revoked its authority to make licensed accessories for Apple devices—pulling the plug, as it were, on its high-margin MFi (Made for iPhone/iPod/iPad) cables.”
Full article, i which P.E.D writes that he “wouldn’t be surprised if Apple and Monster also found a way to patch things up,” here.
MacDailyNews Take: Regarding Monster cables:
“In true Silicon Valley fashion, [Monster CEO Noel Lee] started out in his family’s basement: taste-testing different varieties of copper wire until he found a type that he thought enhanced audio quality. Then, also in Silicon Valley fashion, he marketed the shit out of it and jacked up its price: Monster Cable. Before it was ever mentioned in the same gasp as Dre, Monster was trying to get music lovers to buy into a superior sound that existed mostly in imaginations and marketing brochures,” Sam Biddle reported for Gizmodo back in September 2013. “‘We came up with a reinvention of what a speaker cable could be,’ Noel Lee boasts. His son, Kevin, describes it differently: ‘a cure for no disease.'”
Much more in the full article here.
SEE ALSO:
Apple pulls Monster’s authority to make licensed accessories following Monster’s lawsuit against Apple’s Beats – June 16, 2015
Monster lawsuit accuses Apple’s Dr. Dre And Jimmy Iovine of ‘fraud’ and ‘betrayal’ – January 7, 2015
Monster sues Apple’s Beats Electronics, founders Dr. Dre, Jimmy Iovine claiming fraud – January 7, 2015
Monster CEO sounds a little bitter over Apple’s planned $3.2 billion Beats acquisition – May 14, 2014
Apple sues headphone entrepreneur for claiming to be Beats co-founder – September 30, 2014