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Apple plans big push for Apple Music subscriptions

“At its Worldwide Developers Conference starting Monday, Apple is expected to unveil its push to change how people buy and listen to music,” Daisuke Wakabayashi reports for The Wall Street Journal. “Apple aims to counter the slowdown in music downloads — a business it pioneered more than a decade ago with iTunes — with a new subscription-based streaming service and an ad-supported online-radio offering.”

“Apple is expected to announce a $10-a-month service that will let users listen to any song or album they choose—as if they had an iTunes library with tens of millions of songs. It is also expected to revamp its free online-radio efforts with a battery of channels programmed like traditional radio stations, featuring high-profile personalities,” Wakabayashi reports. “The company is expected to promote the service with a lengthy trial period and a major advertising campaign.”

“The new music strategy is one of many announcements expected at the annual conference that draws about 5,000 Apple partners and outside developers to the Moscone Center in San Francisco,” Wakabayashi reports. “As in most years, Apple will use the event to unveil new features of its iOS software for iPhones and iPads, as well as its Mac operating system.”

Much more in the full article here.

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