“The rumor mill is moving into overdrive about Apple launching a new music streaming service that will be announced next week at WWDC,” Jim Lynch writes for CIO. “The company has been working on the service for a while and some rumors have indicated that it may cost as little as $10 per month.”

“But one thing that baffles me is the mention of human DJs in a recent Wall Street Journal story about Apple’s music streaming service,” Lynch writes. “Ugh! DJs? Really? One of the reasons I’ve taken to listening to downloaded music from iTunes while driving in my car is that I detest the small talk and other inane babble spewed by DJs on terrestrial radio. Most of them have little or nothing that is interesting or informative to hear. But they chatter on endlessly, thinking themselves witty while they bore their listeners to death.”

“Frankly, it’s hard for me to understand why Apple would put time and resources into hiring DJs in the first place. It’s such an outmoded way of presenting music to people. Then again maybe it’s just me who can’t stand listening to their blather while waiting for them to play the music that I tuned in to hear on the radio,” Lynch writes. “Are DJs really necessary on a streaming music service?”

Much more in the full article here.

MacDailyNews Take: Think optional. It’s just another point of differentiation. We expect that you’ll be able to have it your way: Deejays or no deejays.

SEE ALSO:

Apple in talks to sign Drake, Pharrell Williams, and David Guetta as iTunes Radio DJs – June 1, 2015
Can Apple convince Spotify users to pay $10 a month for music? – June 2, 2015
Apple’s all-in bet to be watershed moment for music; $10/month unlimited subscription service and more – June 1, 2015