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Apple Watch sets game makers scrambling for gold

“Before Apple Inc. ever confirmed last fall it was making a watch, mobile game makers plotted how to find ‘Candy Crush’ gold on the device,” Sarah E. Needleman reports for The Wall Street Journal. “Game developers have released hundreds of apps since Apple first started taking orders for the watch in early April, hoping to capture the kind of success they’ve had with the iPhone. But finding a smash hit on par with a ‘Candy Crush Saga’ could take awhile.”

“There are good reasons: It is still unclear how many people are walking around in the wild today with the watch, since Apple hasn’t released any data on preorders or deliveries,” Needleman reports. “And while developers were eager to make apps from the get-go, they didn’t receive a software kit until late 2014. Some developers said they didn’t have a good feel until they were able to spend some time using the watch.”

“That will change, particularly once the watches go on sale in stores, which Apple targeted by the end of June,” Needleman reports. “Apple is putting at least one more arrow in game makers’ quivers next week at its annual Worldwide Developers Conference, the first since the watch was made available to buyers. Developers will be offered a software kit that will allow them to create apps that run natively on the watch, instead of drawing horsepower from the iPhone, Apple executive Jeff Williams said at the Code Conference in May.”

Read more in the full article here.

MacDailyNews Take: Apple Watch yearns to be allowed to execute its potential to the fullest. Apple’s native apps work very well. Limited third-party apps don’t always do the same. The new WatckKit SDK should be enthusiastically welcomed by developers and Apple Watch users alike!

[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]

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