“As TechCrunch’s resident watch nerd people have been asked many times if I’m swapping my Omegas and Seikos and JLCs for the Apple Watch,” John Biggs writes for TechCrunch.
“And I have. I honestly have. I’ve worn the Apple Watch every day since I got it and I don’t know when I’m going to strap on a mechanical next,” Biggs writes. “It’s the saddest thing in the world for me to say but, after years of calling each and every smartwatch nice but not necessary, I’ve finally succumbed to this shiny bauble for a number of reasons.”
• It gets notifications right.
• It’s beautiful.
• It replaces my other wearables – and my phone.
• It is new.
“The Apple Watch… engenders love through a weird melding of design and desire, of technology and fashion, of unity and connectedness,” Biggs writes. “And those meldings are exactly why Switzerland needs to watch out.”
Much more in the full article – highly recommended – here.
MacDailyNews Take: As we wrote on April 16th:
Here’s what makers of Swiss or any other watches should do: Push the idea of wearing of two watches, one on each wrist or two on one wrist, into vogue. Because once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. They won’t want to go to dinner parties without their Apple Watch. And that’s bad, bad news for watchmakers not named Apple. Watch and see.