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Why Apple is ripe to disrupt the TV business

“Let’s face it. From the customers’ perspective, the TV business sucks. Some shows are on Netflix, but sometimes they’re not,” David Gewirtz reports for ZDNet. “Or some shows are there, but not certain episodes. Hulu Plus has a lot of good material, but only certain seasons.”

“Then there’s the whole ‘clips-as-feature’ malarkey, where networks and stations appear as apps, but don’t provide access to full shows, but really only teaser clips. They’re a waste of customer time and provide little to no value,” Gewirtz reports. “Where does Apple excel? Finding an area where the customer experience sucks and making it a lot better. They did it with phones. They did it with music… Apple even did it with computers and tablets.”

Gewirtz reports, “It’s a very big market with a very crappy user experience. This poorly-integrated consumer-hostile market has ‘Apple’ written all over it.”

Read more in the full article here.

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