Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car

11 years ago

“A survey of consumers who own hybrid or electric vehicles found that more than three quarters would be likely to buy a car manufactured by Apple,” Patrick Seitz reports for Investor’s Business Daily.

“Market research and consulting firm Morpace polled more than 250 U.S. owners of hybrid or electric cars for its study. It asked them about their interest in a car that Apple is rumored to be developing for release by 2020,” Seitz reports. “The results showed that 9% are ‘extremely likely’ to buy the Apple car, with 25% ‘very likely’ and 43% ‘somewhat likely’ to purchase it. The rest are ‘not very likely’ to purchase the Apple Car (13%) or ‘not at all likely’ to buy it, Morpace said.”

Apple’s green data center features 10 megawatts worth of gas-powered fuel cells. (Photo: Apple Inc.)

“The vast majority of consumers expect the design of an Apple electric vehicle to ‘be better’ than other electric vehicles (79%),” Seitz reports. “About 64% of consumers would be willing to pay between $30,000 and $50,000 for an Apple electric vehicle in 2020, while 22% would be willing to pay more than $50,000. More than half (53%) would expect the price for an Apple electric vehicle to be more than the cost of an average electric vehicle in 2020, suggesting they understand the premium that the Apple brand would carry, Morpace said.”

Read more in the full article here.

MacDailyNews Take: Sleep tight, Elon.

Wonder who’d welcome an Apple Car powered by hydrogen fuel cells?

When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can’t, and if we can’t own the key technologies, we don’t do it. That philosophy comes directly from [Steve Jobs] and it still very much permeates the place. I hope that it always will. – Apple CEO Tim Cook, March 18, 2015