“With tablet sales declining, Apple and IBM are hoping to give iPad sales a boost by targeting senior citizens,” Patrick Seitz reports for Investor’s Business Daily. “Apple, IBM and Japan Post Group on Thursday announced an initiative aimed at improving the quality of life for millions of Japanese senior citizens. The initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, health care, community and their families, the companies said.”
“‘As a percentage of global population, the elderly will increase from 11.7% in 2013 to more than 21% by 2050,’ Apple said in a press release. ‘Every day, 10,000 people turn 65, and 40% of seniors live alone or with their spouse only,'” Seitz reports. “Apple, IBM and Japan Post Group on Thursday announced an initiative aimed at improving the quality of life for millions of Japanese senior citizens. The initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, health care, community and their families, the companies said.”
“Built-in iPad applications of interest to senior citizens include FaceTime, Messages, Mail and Photos, as well as digital books from the iBooks Store,” Seitz reports. “The iPad has such accessibility features as settings for low vision and hearing-impaired users.”
Read more in the full article here.
MacDailyNews Take: As populations age in many developed countries, this is obviously a smart move by Apple and IBM.
Related article:
Apple, IBM, and Japan Post Group deliver iPads and custom apps to connect elderly in Japan to services, family and community – April 30, 2015