Angela Ahrendts, Apple’s Senior Vice President of Retail and Online Stores, has addressed Apple Retail Store staff in a video regarding the Apple Watch and MacBook launches. The video was posted online by French website Mac4Ever.
Ahrendts said, in part:
We sent a message out to you yesterday from Tim and his entire executive team thanking you so much for the unforgettable way that you have debuted the Watch to customers… We know you;re being bombarded by questions from customers. Luckily the customer feedback is overwhelmingly positive… But there’s [sic] a lot of questions on availability and timing, etcetera… I would say the number one , in store and online is: “Will you have product in the store for purchase on the 24th?” And this is why, last week, we announced that, due to the high global interest and the initial supply, that we woudl only be taking orders online right now.
I will give you updates every single week as we have much more information, but that is the plan of record right now… And the great news is from [sic] anyone who did preorder, they’ll start getting their orders this Friday.
The other thing that I think is really, really important is, um, that we don’t just have the Watch that we’re launching. We are also in the middle of the MacBook launch and I know that all wave one countries don’t have it yet; it is starting to roll out, but the amazing news is that the response have been overwhelming.. the Space Gray, the Gold have been just off of the charts.
So two amazing new products at the same time. I do understand though, guys, it’s a new way of working; it’s a new way of doing things. It is not going to be forever. This is a unique time for us right now… We love our iconic, blockbuster launches that we do in the stores and, have absolutely no fear, you will see those. This is just a very unique situation… I will update you as soon as I get more information.
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Read more in the full article here.
MacDailyNews Take: So, for how long will these videos continue to be (poorly) made as they are bound to leak immediately, obviously?
Also, one more question: When, if ever, will Apple cease being shocked and awed over product demand and instead begin to plan accordingly for it?