“Like most companies, Apple cares about the products its consumers are using to ensure they return for more. The tech giant is also focusing on its environmental footprint, which in turn, rewards shareholders,” Chris Ciaccia reports for TheStreet. “That’s part of what’s behind Apple’s recently announced power deal with First Solar according to Lisa Jackson, Apple’s vice president of environmental initiatives. ‘There’s a huge economic benefit because we’re going to potentially save hundreds of millions of dollars over the life of the deal,’ she said.”
“A former head of the Environmental Protection Agency, Jackson has been working to further Apple’s initiatives to not only produce great products, but keep pushing the company’s goal to take care of the planet,” Ciaccia reports. “‘What’s been fun and sort of a great next step career wise is working with innovative folks who don’t recognize any boundaries in the solutions,’ Jackson noted. ‘We ask ourselves all the time how to make things better and you can see it in not only our products, but in the environment, as well.'”
Read more in the full article here.
MacDailyNews Take: As Kermit says, “It’s not easy being green,” but, it can be profitable in more ways than one.
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