“When is a watch not a watch? When it’s the potential multi-million money spinner brainchild of the most powerful company in the world,” Rhiannon Williams reports for The Telegraph.
“It’s been a long seven months since Apple chief executive Tim Cook first unveiled the Apple Watch during an event in San Francisco, putting an end to years of rumours and speculation,” Williams reports. “Yesterday London’s Selfridges played host to hundreds of curious shoppers craning their necks to get closer to Apple’s first original product since the iPad in 2010.”
“The Apple Watch rubs shoulders with Cartier, Rolex and other behemoths of the luxury timepiece world in a corner of Selfridge’s luxury Wonder Room, a neo-classical hall filled with premium jewellery and watches,” Williams reports. “Selling through Selfridges is Apple’s way of giving the faithful a slightly different shopping experience, while coaxing new, monied customers into the iOS fold. It’s smart, it’s exclusive, and it’s all undeniably opulent. This timely business move could be one of Apple’s most lucrative yet.”
Read more in the full article here.
MacDailyNews Take: Apple Watch is the world’s first luxwearable.