When Apple begins taking Apple Watch “pre-orders tomorrow, diehard Apple fans will clamor for Cupertino’s latest signature product,” Julia Greenberg writes for Wired. “They will harbor grand hopes for its possibilities. That’s the power Apple has. The Apple II changed how we use computers forever. The iPod (and iTunes) revolutionized music. The iPhone is ubiquitous and essential. Because this is Apple, we can’t help but measure the Watch against those immense successes. To triumph, it must be more than a normal, expensive accessory, like well-crafted headphones.”
“But what if the non-diehards decide that’s all the Apple Watch is? If lukewarm early reviews keep consumers out of stores, or if major glitches alienate early adopters, the Apple Watch could be a bust, at least by Apple standards,” Greenberg writes. “Even with record revenues and a gilded image, such a hit would hurt Apple. The funny thing is, it could end up hurting us even more.”
“A flop could bring us more of the same,” Greenberg writes. “A big win could encourage Apple to be even bolder.”
Read more in the full article here.
MacDailyNews Take: Apple Watch will not “flop.” Quite the contrary. Watch and see.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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