“It isn’t clear how many people will line up to buy the pricey Apple Watch,” Dan Gallagher reports for The Wall Street Journal. “But the ultramodern device may help the technology giant with a rather old-fashion concern: Getting more shoppers into its stores.”
“It is a relatively safe bet that many shoppers will flock to Apple’s stores to take a look,” Gallagher reports. “And that is good for Apple, at least if history is any guide.”
“The launch of the first iPad in 2010 drew big crowds to the company’s stores, as people sought a peek at the first modern tablet. Apple’s retail sales jumped 47% that fiscal year, with average revenue per store rising by 30%,” Gallagher reports. “The company cited a ‘halo effect’ in which foot traffic for the iPad also helped sales of the Mac, a product that many believed would actually be cannibalized by the new tablet… The watch, besides its other capabilities, may also act as an expensive form of bait.”
Read more in the full article here.
MacDailyNews Take: Since when is something starting at $349 “expensive” or “pricey?”
Answer: It isn’t.
The amount of Android to iPhone upgraders that Apple Watch triggers is going to boggle the minds of some pundits. These generally new-to-Apple users will also eventually purchase Macs and iPads due to Continuity and handoff. Watch and see. – MacDailyNews Take, March 30, 2015