Apple decided to make a watch and then set out to discover what it might be good for… — Wired
“With one sentence, Wired perfectly described the Apple Watch, Apple’s first product designed specifically to have a purpose dependent on the user,” Neil Cybart writes for Above Avalon. “Today it is a watch. Tomorrow it will be something else. Next year it may be completely different.
“After years of development, the next phase of Apple Watch has arrived with preorders beginning on Friday. Just as was the case when the product was introduced in September, many are overthinking the watch, turning Apple’s refrain about making great products into a complex business theory that risks missing the obvious keys to success,” Cybart writes. “By overthinking the watch and ignoring the clues we received over the past few years, it is too easy to miss what Apple Watch actually is: freedom to do different things with technology.”
Much more in the full article – recommended – here.
MacDailyNews Take: Yup.
One interesting bit in Cybart’s article is the question of what will be the FUD concocted by would-be competitors against Apple Watch?
We wonder if, for a change, Apple’s PR department will actually be prepared this time, anticipating potential attacks (scratching, battery life, water damage, etc.) with timely responses that will quell these concoctions before the echo chamber amplifies them out of control?
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]