“Disruption theory suggests that once a product over-serves on meaningful bases of value creation (and underserves on value) it opens the door to disruption,” Horace Dediu writes for Asymco. “Which leads me to ask not whether cable is past its prime but rather why it’s still around?”
“My answer is that disruption is predictable. Users are cutting cords, the ‘uncabled’ or ‘never-cabled’ are a significant portion of the population. 13.5% of broadband households with an adult under 35 have no pay-TV subscriptions. 8.6 million US households have broadband Internet but no pay-TV subscription. That’s 7.3% of households, up from 4.2% in 2010. Another 5.6 million households ‘are prime to be among the next wave of cord-cutters,’ according to Experian,” Dediu writes. “And so it goes. A business dies first slowly then quickly.”
Read more in the full article here.
MacDailyNews Take: Let the deluge begin (as soon as Apple has their Internet TV service available)!
[Thanks to MacDailyNews Reader “Brian” for the heads up.]