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Why withholding Apple Watch from U.K.’s biggest mobile retailer is a brilliant move

“The Apple Watch could be Apple’s next mass-market iPod-like product, but the company’s not quite ready to see it popping up everywhere yet,” Luke Dormehl reports for Cult of Mac.

“With the Apple Watch launch just 24 days away, Apple has reportedly declined to supply the U.K.’s largest mobile phone retailer, Carphone Warehouse, with its debut wearable device,” Dormehl reports. “Although Carphone Warehouse has 800 stores around Britain, Apple is targeting high-end fashionable retailers for its first wave of Apple Watch sales.”

Dormehl writes, “By associating the Apple Watch with luxury brands, Apple later has the option of selling the device in places like Carphone Warehouse, while still keeping the sheen of exclusivity.”

Read more in the full article here.

MacDailyNews Take: There will be plenty of time to move Apple Watch and Apple Watch Sport sales down to the likes of Carphone Warehouse et al. later in the year.

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