“Remember the customers carrying bundles of cash who queued up last September to buy as many iPhones as Apple would sell them?” Phillip Elmer-Dewitt asks for Fortune. “It could happen again. ‘We saw this with the iPhone,’ said Asymco’s Horace Dediu in a podcast recorded Thursday. ‘We’ll see it in spades with the gold Apple Watch.'”
“Dediu believes Wall Street may be underestimating the intangible appeal of a $10,000 gold watch. Especially one given as a gift. Especially in China, with its rich tradition of over-the-top gift giving.,” Elmer-Dewitt reports. “The gold watch has something else going for it. Unlike the value of a Rolex, say, which can range from a few thousand dollars to tens of thousands, the price of the Apple Watch in each of its global markets is fixed; it’s listed on the website. ‘It’s like currency,’ says Dediu.”
Read more in the full article here.
MacDailyNews Take: Apple Watch Edition — the world’s first luxwearable — will immediately be impossible to come by and resale values of AWEs will instantly jump into the tens of thousands of dollars.
[Thanks to MacDailyNews Readers “Dan K.” and “BD” for the heads up.]