“Is Tim Cook a better CEO than Steve Jobs?” Kevin O’Marah writes for Forbes. “Yes he is. With all the worship currently surrounding the new Jobs biography it may seem uncharitable to make such a claim. It may even be something Cook himself would disagree with. And yet since 2011 Apple has been nothing less than a smashing success. Far from merely riding Jobs’ residual momentum, Cook is doing what very few ever manage. Keep winning at the top.”
“As anyone who knows consumer electronics can attest, supply chain is often the difference when it comes to who survives the short, sharp battles typical in this vicious sector,” O’Marah writes. “By orchestrating grand marketing campaigns, huge engineering feats and massive, cost saving scale-ups Apple is able to offer consumers ‘simple solutions to complex problems.'”
“Ultra-deep supplier collaboration is one thing Cook brought to the table. Foxconn, Intel, DuPont and plenty of other companies bent over backwards putting their best people on Apple’s business, which starved competitors of talent,” O’Marah writes. “There’s plenty more, but my point is simply that Steve’s genius, while beyond question, may never have been truly appreciated without Tim Cook. And in terms of what a CEO owes the shareholders, it’s about financial performance more than inspiration.”
Read more in the full article here.
MacDailyNews Take: Feel free to apply Betteridge’s law of headlines here. We certainly did.
(No offense, Tim. You’re the best COO ever, at any company in history, and second best CEO that Apple’s ever had! Not too shabby.)