“Here’s the conundrum for Apple Inc. as it develops a streaming television service to challenge cable TV: Can it offer the right mix of channels to unleash a new wave of cord-cutting?” Trey Williams askss for MarketWatch.
“A survey from Baird Equity Research firm found 46% of consumers are interested in cutting cable television, or at least some services. Only 15% of the respondents had actually done so,” Williams reports. “‘We suspect Apple could be the straw that breaks the camel’s back’ and could accelerate the move away from cable, its analysts wrote in a note on Wednesday. Counters Bryan Kraft, an analyst for Deutsche Bank: ‘While no one wants all the channels, everyone wants all the channels they want.'”
“Only some of those make the list of the country’s most popular channels. Disney Channel, Nickelodeon, Adult Swim, Fox News Channel and USA were those watched most frequently in the week ended March 15, according to total-day viewership from Nielsen,” Williams reports. “ESPN was sixth, and the ability to watch live sporting events is one reason dropping cable has been so difficult for many. Still, the Baird survey found 56% of Americans are dissatisfied with the cost of their cable package.”
Read more in the full article here.
MacDailyNews Take: Obviously the right channel lineup is crucial. Here’s hoping Apple can land enough deals with the right outlets – and at the right price – to really break the camel’s back.
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