“Apple Inc’s new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll,” Alexei Oreskovic reports for Reuters. “However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.”
“Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully,” Oreskovic reports. “Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points (view results here).”
“One-quarter of respondents said they were interested in purchasing the Apple Watch,” Oreskovic reports. “Some 46 percent of respondents said that the Apple Watch had a ‘cool factor.’ But only 29 percent said they were more interested in purchasing an Apple Watch than another brand of smartwatch.”
Read more in the full article here.
MacDailyNews Take: Apple Watch is going to be huge!
The ignorati will wake up sooner than later this time around.
A lot of times, people don’t know what they want until you show it to them. — Steve Jobs, 1998
[Attribution: Technology Tell via iMore. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]