“Nothing starts a buzz on Twitter quite like prime-time TV and Apple products,” Karissa Giuliano reports for CNBC. “Naturally, ABC’s hit TV-series, Modern Family, tapped into both last month.”
“On the last Wednesday in February, Modern Family aired an episode that was shot entirely on Apple products. titled “Connection Lost.” The episode revolved around the entire extended family communicating via iPhones, iPads and a MacBook,” Giuliano reports. “While Claire Dunphy sits in a Chicago airport, she uses her MacBook Pro to communicate with her family in hopes of ultimately locating her missing older daughter, Haley. The rest of the family chimes in via FaceTime to give their two cents, do a little cyber-research on Haley and generally amp Claire’s anxiety up to a solid ten.”
“Twitter users didn’t seem to mind the overt product placement,” Giuliano reports. “When it came to emotionally-charged tweets sent during the show, the number of posts that mentioned Apple outnumbered those about the episode’s characters, according to social media insights firm Mashwork.”
Read more in the full article here.
MacDailyNews Take: That Modern Family episode should win the Holy Grail for Product Placement. The actual Holy Grail. It can’t be topped. 21:35 worth of free advertising smack dab in network primetime in a Top 5 show.
P.S. If you haven’t seen the episode, it’s in the iTunes Store here.
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