“Although many people expected that Apple’s Spring Forward event would mostly focus on the Apple Watch, more than half of the event — notably, the first part — covered other topics,” Jeremy Horwitz writes for 9to5Mac. “Collectively, there were so many interesting developments that their individual significance was somewhat lost, particularly given that long-awaited Watch pricing news wrapped up the event.”
“Is Apple’s 12-inch MacBook the MacBook Air’s last gasp?” Horwitz writes. “The MacBook is a game-changer for the Mac family. First, consider the implications of its name: it’s thinner and lighter than the Air, but Apple just went with ‘MacBook.’ How much longer can a heavier ‘Air’ — a design Apple hasn’t updated for years — stick around?”
“The [Apple TV] price drop [from $99 to $69] suggests that the next Apple TV is coming, and underscores that it won’t be much more expensive,” Horwitz writes. “The Apple Watch Edition pricing announcement was a pivot point. It will be remembered as the moment when Apple discarded any shame about being a true luxury brand, embracing the reality that it was leaving money on the table for tacky aftermarket gold-platers to capture.”
Much more in the full article – recommended – here.
MacDailyNews Take: Yes, it is telling that the “MacBook Air” is now heavier and thicker than the “MacBook.” If those Air models are going to continue, why wasn’t the new one the “Air” and the older “Airs” renamed? That that didn’t happen suggests the 11- and 13-inch Airs are not long for this world – at least as they’re configured and marketed (named) now. And, as always, we continue to hope that Apple is preparing for a big “Apple TV” reveal sooner than later.