“Apple had a lot of extraordinary technology to show off at its big event Monday. Of course the Apple Watch received the most attention – and rightfully so,” J. M. Manness writes for Seeking Alpha. “Also of note was the intro of the new MacBook. The technological innovation here is absolutely phenomenal! (Or am I just too much of a tech geek?) From the screen to the trackpad to the very keyboard keys, the level of new and innovative design is amazing.”
“Another astounding announcement that most likely will have the greatest impact on the world is the iOS Research Kit. This will forever change how some forms of medical research are done, something that goes far beyond Apple and the gadget world altogether.,” Manness writes. “With all the talk about products, one of the most brilliant moves has seen relative little press – yet is very important to the investor.”
“This is the partnership with HBO (a division of Time Warner) for the upcoming launch of HBO Now,” Manness writes. “Why is this so brilliant for Apple? Because this means is that if you do not have access to HBO via your cable provider and want to watch the Game of Thrones series as they come out, then you will need to have an Apple device. And Apple has made this very easy. They just lowered the price of the Apple TV from $99 to $69.”
Read more in the full article here.
MacDailyNews Take: A three month exclusive vs. the multi-year, multi-dicipline creation of the world’s first truly smart watch? Depends on your definition of brilliance, we suppose. By the generally accepted definition, Apple Watch wins.
Now, Apple does seem to want to get Apple TV into as many hands as possible (at $69 retail, the margins have to be very un-Apple-like (low). So, Apple, how about running some TV ads for Apple TV? Why is Apple so curiously reluctant to actually attempt to market Apple TV?
Related article:
HBO Now standalone service exclusive for Apple devices until summer – March 10, 2015