“For years now, the Apple TV has felt like the odd one out in Apple’s product lineup. This is despite the fact that it has a lot of things going for it, and is in the middle of a growing market. Now, Apple has lowered the price to $69 and struck a deal three month exclusive deal with HBO for their HBO Now streaming service. This adds some immediate appeal, but isn’t enough to secure market supremacy,” Cameron Graham writes for Seeking Alpha. “If Apple wants to control the streaming device market, it should acquire MLB Advanced Media, the tech unit behind some of the largest streaming services.”
“MLBAM has recently expressed interest in a sale, and Apple has partnered with them numerous times for product launches, which provides a groundwork to build upon. This acquisition would position Apple as not just a streaming device maker, but as a first-class infrastructure provider,” Graham writes. “Apple would be able to offer a complete package (infrastructure and distribution) for publishers that want to launch subscription services, and would be able to leverage this advantage to give Apple TV a superior content lineup.”
Read more in the full article here.
MacDailyNews Note: Among many other things, MLB Advanced Media is responsible for the MLB.com At Bat app which we’ve long praised.
More about MLB Advanced Media: www.mlbam.com