“I met with Jobs on the second day he was back at Apple, during a very dark time in its history,” Tim Bajarin writes for TIME Magazine.
“He said he would start focusing on industrial design. I remember scratching my head at his statement — I just couldn’t imagine how industrial design could save Apple,” Bajarin writes. “Of course, just a year later, Jobs introduced the candy-colored iMacs, forever changing what a personal computer could look like. Jobs then went on to make design a core tenet of Apple’s future, making the iPod, iPhone and iPad into sleek works of art, undoubtedly helping turn Apple into the behemoth it is today.”
“If Apple’s top leadership has fully embraced industrial design, Apple could be free to create not only cars and watches, but anything that could be tied into Apple’s app and services ecosystem,” Bajarin writes. “After more than three decades of understanding Apple by following its history, I have to admit that we could be witnessing the birth of a new Apple.”
Read more in the full article – recommended as usual – here.